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A New Era

Salwa Petersen Haircare is now Chéribé

IT'S TIME FOR SOFTER, STRONGER LONGER HAIR
Ancient Wisdom + Modern Science for Your Healthiest Hair

Grown in Chad, Made in France.

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Bonjour! We were formerly SALWA PETERSEN Haircare. Our new name, Chéribé, is an homage to ma chérie (French for 'my beloved') great-grandmother Chéréye & her potent heirloom Chébé seeds that are the heart of every product.

Our Promises

Single Source Heirloom Chébé™ 

Affordable, Concentrated, Salon quality

Standing for People, Planet & Culture

Clinically Proven Bond Repair for Textured Hair

CLINICALLY PROVEN RESULTS

Bond Repair, for Healthy Hair

Unlock your best waves, curls, coils and kinks with the Chéribé Chébé Complex™ (P.S. It's in every product)

Real Results

Our Chébé Complex™ is clinically proven to repair 75% of damage after one use and is the heart of every formula.

Results after 1 use

Our model, Steph, had her hair styled by our Parisian salon pro with the full routine.

Results after 1 use

Our model Kai self-styled her hair using our Leave-in Conditioner, Moisture Milk, Buttercrème, and Styling Gelée

new + improved award winning formulas

"Salwa Petersen's entire hair care line benefits my curls."

C'est Super!

Get access to a bundle of all 8 products, at exclusive online-only pricing.

Chébé Complex™ Super Bundle

$99.00

A bundle of our new full-size Chébé Complex haircare products